Leggo My Eggo!

Much to the chagrin of English teachers everywhere, the slogan “Leggo My Eggo” became a popular catchphrase in 1972. It’s even used in our lexicon today, though the commercials aren’t nearly as popular.

One of Eggo’s most memorable commercials features a well-quaffed young boy who is presenting a toaster during Invention Day at school. He uses the power of physics to create a machine that will prevent his brother from stealing his frozen waffles. Ever since then, people have refused to leggo of eggos. In fact, the total sales provided a 2% profit increase to Kellogg in 2017. Sales were also bumped when Eggos had a starring role in the hit Netflix show, Stranger Things.

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