Mentos – “The Freshmaker”
The Freshmaker had a fun run of commercials in the 90s, all featuring their trademark, upbeat jingle. Bad breath has never been so catchy! In one of their commercials, a surfer dude gives Spicoli a run for his money by getting into a random car at a traffic light as his friends cheer him on.
There’s no clear connection between this act and mints, but either way, the hard candies found massive success. In fact, the masterminds behind Mentos, brothers Augusto and Giorgio Perfetti, are ranked as one of the world’s top candy billionaires.