This ad was a horrific darling. It evoked George Orwell’s classic novel 1984 wrapping its tentacles around what Apple saw as 1984’s actual ‘big brother,’ Microsoft. This highly creative and provocative spot made you feel like you were there, one of the minions who saw a chance to free oneself. And did consumers ever. Only in the 80s.
Enjoy the Rewind where it never goes away.